Digital Marketing Course

Duration: 90 Days

Mode: Classroom / Online

This Digital Marketing program is designed to make students job-ready with practical, hands-on training in SEO, SEM, SMM, SMO, Email Marketing, and Graphic Design. Every module includes real-time assignments, tools training, and live projects.

1. Introduction to Digital Marketing

  • Overview of Digital Marketing
  • Traditional vs Digital Marketing
  • Digital Channels & Platforms
  • Understanding Customer Behaviour
  • Introduction to Industry Tools

2. SEO – Search Engine Optimization

  • How Search Engines Work
  • Keyword Research Techniques
  • On-Page Optimization
  • Technical SEO: Speed, Mobile, Indexing
  • Off-Page SEO & Link Building
  • Local SEO Strategy
  • Tools: Google Search Console, Ahrefs (demo), Ubersuggest

3. SEM – Search Engine Marketing

  • Intro to Google Ads
  • Search Campaign Setup
  • Bidding & Budgeting Models
  • Ad Copywriting & Extensions
  • Conversion Tracking
  • Remarketing Strategies

4. SMM – Social Media Marketing

  • Platforms Overview: Facebook, Instagram, LinkedIn
  • Content Strategy & Planning
  • Running Paid Ads
  • Audience Targeting
  • Social Media Insights & Analytics

5. SMO – Social Media Optimization

  • Page/Profile Optimization
  • Hashtag Strategy
  • Content Formats: Reels, Shorts, Carousels
  • Engagement Strategy
  • Scheduling Tools (Meta Suite, Buffer)

6. Graphic Poster Design (Basic)

  • Design Principles & Layout
  • Color Psychology
  • Typography Basics
  • Poster & Social Media Banner Design
  • Canva + Photoshop Basics

7. Email Marketing

  • Email Marketing Basics
  • Building & Managing Email Lists
  • Automation Campaigns
  • Subject Line Strategy
  • Mailchimp / SendGrid Workflow

8. Capstone Project

  • Complete Digital Marketing Strategy
  • SEO + Google Ads Campaign
  • Social Media Campaign
  • 3 Creative Designs
  • Email Automation Setup
  • Final Presentation & Certification